Īccording to a 2018 Opinium Research survey, 65% of consumers said they wanted to use messaging services like WhatsApp, Viber, Facebook Messenger or Apple's iMessage to securely communicate with organizations. The app expansion also means that small businesses will have access to a host of services at a time when mobile is is playing an increasingly pivotal role in retail. The iOS version will allow small businesses that utilize iPhones the ability to use its services - namely to connect with potential consumers through a wildly popular platform. The Facebook-owned company already proved that its business approach has been valuable as it was adopted by millions of Android users in only a year.
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